Friday, November 25, 2011

APEC - LOST PUBLIC RELATIONS OPPORTUNITY FOR HAWAI`I?




















Global Industry Travel News - November 21, 2011

Honolulu hotels and resorts were sold out during the recent APEC conference. Room rates were up, but of course expected.


A few weeks ago, the United States and the state of Hawai`i were honored to host the Asia Pacific Economic Cooperation meetings commonly known as APEC.

The Hawai`i meetings took place in November 2011 at the Hawai`i Convention Center. These meetings were expected to draw more than 10,000 people to Honolulu.

It was also believed that these high-powered experts and political leaders would not only place Hawai`i in the forefront of much of the world’s media but would also serve as a long-term welcome boost for the state’s tourism industry.


While it is still too early to determine if Honolulu received a net gain of 10,000 additional visitors, it is not too early to conclude that Hawaii received much less world publicity than it had hoped for.






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